Starting from nothing has one advantage that established businesses would pay for: no legacy URLs, no inherited structure, no ten year old decisions to work around. Almost nobody uses it. The usual path is to design something that looks right, launch it, and start thinking about search a year later once the structure is already set.
Idea to Launch is the other order. Positioning, then structure, then the build, with search decided before anything is fixed in place. Projects start at $3,000 and are scoped around one goal you can name.
Who this is for
- Founders launching something new who do not want to rebuild it in eighteen months
- Businesses that exist offline and are going online properly for the first time
- People with a clear offer and no clear way to explain it on a page
- Anyone who has been quoted for a website and realized nobody asked what it was supposed to achieve
Who should not buy this
If you already have a site that works and simply needs to be found, this is more project than you need. Start by finding out what is holding it back with an SEO audit and 90-day roadmap.
If you have a site you like and only need it rebuilt properly, the scope you want is WordPress development with technical SEO rather than the full strategy engagement.
And if the idea itself is still moving week to week, building around it is premature. Settle who you are selling to first. That is not a sales answer, it is the reason projects like this fail.
How the project runs
1. Position
Who the buyer is, what they are comparing you against, and the words they use for the problem you solve. This is where the search research happens, because the language people type is the most honest description of a market you will ever get. The output is a positioning statement and a message you can repeat.
2. Structure
Which pages exist, what each one is for, and the URL structure they live at. Agreed on paper before any code exists, because changing structure on paper costs nothing and changing it after launch costs redirects and lost rankings.
3. Build
A custom WordPress build, hand written rather than assembled from a page builder, with technical SEO in the foundation. You see it on a staging URL as it comes together instead of at the end.
4. Launch
Analytics and Search Console connected before you go live, indexing checked afterwards, and a written note of what to watch in the first ninety days. Launch day is a checklist, not a leap.
What you get
- Positioning and messaging written down, so your site, your emails and your pitch say the same thing.
- A page and URL plan built around real search demand rather than a template.
- A custom WordPress site with clean structure, correct canonical tags, an XML sitemap and Core Web Vitals handled during the build.
- Launch copy for the core pages, written to be read rather than to hit a word count.
- Measurement connected from day one, in accounts that belong to you.
- A site you can edit without breaking the layout or calling a developer.
What it costs
From $3,000, scoped per project. The range comes from how many pages and templates you need, how much copy is being written from scratch, and whether there is custom functionality such as bookings, a filtered catalog or an online shop.
You get a fixed scope and a fixed price in writing before anything begins, and I would rather reduce the scope than pad the invoice. These are founding client rates and they rise as I add more results. Everything else is set out on the pricing page.
What is not included
- Ongoing content and SEO after launch, which is the 90-day SEO and content pilot
- Paid advertising, social media management and email marketing
- Full brand identity and logo design, although I will build to a brand you already have
- Company formation, legal documents or anything a lawyer should be writing
Why search comes before design
Design decisions quietly become structure decisions. A navigation bar with five items decides what your five most important pages are. A blog that lives at one URL rather than another decides how its content passes authority around the site. Made in the wrong order, these are settled by whichever looked neater in a mockup.
Deciding them from search demand first costs nothing extra at the start and saves a rebuild later. You can see what that looks like on finished projects in the case studies.
What happens after you get in touch
- You tell me what you are building and who it is for, even if it is still rough.
- I come back with honest first thoughts, including whether you need this much or something smaller.
- If it fits, we have a call and you get a fixed scope and price before any work starts.
No pressure and no obligation. Tell me what you are building.