Every one of these starts from the same question: what is actually stopping this business from being found? The answer decides which route is right, and it is not always the most expensive one. Pick by your situation rather than by the size of the package.
- Your site gets traffic but not the right traffic, or it used to and stopped. Start by diagnosing it. An audit costs far less than acting on a guess.
- Your site is slow, awkward to edit or built on a page builder you regret. The foundation is the problem, so rebuild it once and properly.
- Your site is fine and nobody is finding it. That is a content and structure problem, which is what the ninety day pilot is for.
- You are starting from nothing. Get the positioning and the structure right before anything is fixed in place.
You work with me directly on all of them. There is no account manager relaying messages, and no junior doing the work while a senior name appears on the invoice. If you are not sure which one fits, send your site and I will tell you which I would pick, including when the answer is none of them.