A technical SEO audit should answer one question: what is actually stopping this site from ranking? Not a score out of 100, and not a 200 page export from a crawler that nobody reads twice. A short, ordered list of the things holding you back, and what to do about each one.
I run the audit by hand, with crawl data and your own Google Search Console open alongside it. You get a written report and a prioritized 90-day roadmap you can hand to any developer. It costs $499.
Who this is for
- Sites that have published plenty of content and still are not ranking for it
- Sites whose clicks or impressions have fallen and nobody can explain why
- Businesses about to spend on content or links who want to know the foundation is sound first
- Anyone who has inherited a site and needs an honest read on what they are working with
Who should not buy this
A brand new site with almost no pages and no Search Console history has nothing to audit yet. There is no data to read, so the honest answer is to build properly and publish first. If that is where you are, Idea to Launch is the better starting point.
If you already know your site is slow, hard to edit and built on a page builder you regret, an audit will mostly confirm what you suspect. Put the money into the rebuild instead and get WordPress development with technical SEO handled at the foundation.
And if you want a guaranteed position for a given keyword, no audit and no consultant can honestly promise that. I will not either.
What the audit covers
Crawling and indexing
Which pages Google can reach, which it has chosen to ignore, and why. This is where most sites lose more traffic than they realize: pages stuck on “crawled, currently not indexed”, canonical tags pointing at the wrong URL, a robots.txt rule blocking something important, or thin pages competing with the page you actually want to rank.
Site structure and internal links
How deep your important pages sit, what links to them, and whether your URL structure groups related content or scatters it. Internal linking is the cheapest ranking lever most sites have and the one most often left untouched after launch.
Speed and Core Web Vitals
Real field data where you have it, lab data where you do not, and the specific cause of each failure. Layout shift from images without dimensions is a different fix from a slow server response, and the report says which one you have.
On-page and content
Titles, heading structure, duplicate or near duplicate pages, pages targeting the same query, and content that answers a different question from the one people are searching. Structured data is checked against what the page actually shows, because markup that contradicts the visible page is worse than no markup at all.
Google Search Console diagnostics
A Google Search Console SEO audit is the part tools cannot do for you, because the data is yours alone. I read your coverage report, your queries, your click through rates by position and your page experience data, then compare them against the crawl. That comparison is usually where the real answer is hiding.
If your rankings or traffic have dropped
A traffic loss audit is a different job from a general review. The question is not “what could be better” but “what changed, and when”. So the work starts with the timeline: the week the decline began, and everything that happened around it.
- A site move, redesign or URL change with redirects that were never finished
- Pages that quietly dropped out of the index
- A core update that hit one section of the site rather than all of it
- Seasonal or query level demand falling, which is not a ranking problem at all
- Losing a position while keeping the ranking, which happens when the results page itself changes
Some of these have fixes. Some of them do not, and you deserve to be told that rather than sold a retainer. Separating the two is most of the value.
What you get
- A written report in plain language. Each issue explained with what it is, what it costs you and how to confirm it yourself.
- A prioritized 90-day roadmap. Ordered by impact against effort, so the first fixes are the ones worth doing first.
- Exact fixes, not adjectives. The template file, the setting or the page, so a developer can act on it without a second discovery round.
- A walkthrough call. We go through the findings together and you can ask why about any of them.
- Your data stays yours. The report is yours to keep, share or hand to another developer, with no obligation to work with me afterwards.
What a technical SEO audit costs
This one is $499, fixed, for a standard business or publisher site. You know the price before you start and it does not move once the work begins.
Audit pricing elsewhere ranges from an automated report generated in seconds to five figures for an enterprise site with several hundred thousand URLs, which is why “how much does an SEO audit cost” has no single answer. The honest version of the question is what is being bought. A tool score is cheap because a machine produced it. Manual work costs more because a person read your data and reached a conclusion. Very large or multilingual sites take longer and I will quote those individually rather than pretend they fit a flat rate.
These are founding client rates and they rise as I add more results. You can compare it against the other options on the pricing page.
How long it takes
Usually five to seven working days from the moment I have access to Search Console and analytics. Larger sites take longer, and I will tell you that before you pay rather than after.
What is not included
- Implementing the fixes. The roadmap is written so your developer can act on it, and I can quote separately if you would rather I did the work.
- Ongoing content and link building, which is the SEO and content pilot.
- Paid search and paid social audits.
- Guaranteed rankings or traffic figures.
Why a person rather than a score
Automated tools are useful and I use them. They are good at finding every instance of a known pattern. What they cannot do is weigh two problems against each other, or notice that the reason a page is not ranking has nothing to do with the eighteen warnings next to it.
A crawler will happily report 400 issues on a site whose real problem is that four pages are competing for the same query. Deciding which of those 400 matters is the job. That is the part you are paying a person for, and you are working with the person doing it rather than an account manager relaying it. You can see how that plays out on real projects in the case studies.
What happens after you get in touch
- You send your site and what you want it to achieve, plus anything odd you have noticed.
- I look at it myself and reply with honest first thoughts, including whether an audit is the right spend at all.
- If it is a fit, you get access set up and the report inside a week.
No pressure and no obligation. If the answer is that your site is fine and the problem is somewhere else, that is what I will tell you. Send your site here.